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Google Doesn't Do "Also-Ran"
Google has lost little time since acquiring ITA Software in April 2011. The first version of Google flight search was launched in September and there have been several iterations since. There is no doubt that Google has deep resources and that the ITA product was very capable when it was acquired. The question that airline strategists should now be asking is "Who can compete with Google?"

Back to the Future with Travelport
Travelport has the agency community up in arms. Is the "Agility" program a far sighted attempt to rebalance its business or a short term revenue grab ahead of another attempt at an IPO?

Amadeus Sabre’d for the New Year
Sabre ends the year with a stunning sales success in the Gulf. It is the first win of a significant network airline away from Amadeus since the shock of losing British Airways and Qantas over a decade ago. It is now clear that there is at least a two-horse race for network airline PSS. Whether that is enough for the existence of a healthy market remains to be seen.

Agilaire Equals Aircore Plus
The deal between Unisys and Hewlett-Packard to bring Aircore to market under the guise of Agilaire may be the last throw of the dice for this decade-old "newgen" system.

Active Regulators Demand Systems Flexibility
Recent cases on both sides of the Atlantic show an unprecedented level of activism on the part of regulators. More than any other industry, airlines are constrained in the ways that they present their offer to the public. This would be manageable if the goalposts remained static but in the world of changing requirements airlines need flexible systems just to be able to keep up.

Virgin America Implements Sabre PSS
The latest change to the PSS market in North America continues a trend established over the last two years.

Convergence of Mobile and Self-Service in the Airport
SITA has published its annual survey of self-service applications in the airline and airport industries.Although some details remain to be established it is clear that self-service will dominate the passenger experience for the foreseeable future.

Travelport Loan Restructuring Reflects Deeper Problems
Of all the GDS companies Travelport is the one that is most exposed to changes in the legal, technological and financial environments. The loan refinancing it has just announced will buy it a little time but that may not be enough.

BA iPad Apps Use Architecture to Good Advantage
British Airways is one of many airlines to look for benefits from the current generation of consumer products. The key to success is a robust IT architecture that allows the devices to tap into data and processes in corporate systems, some of which may be thirty years old.

Lufthansa To Sell Systems but not to the Obvious Buyer
Reports in Germany suggest that Lufthansa Group is looking to sell a majority interest in Lufthansa Systems. Although two potential buyers have been identified there could be quite a bit of maneuvering before the future of the business is decided.

Thai Agreement Boosts Amadeus in Asia Pacific – and in Star
Another big sales win for Amadeus Altea PSS secures its leading position in the Asian market - and in Star Alliance too.

Not a Shining Star in Brussels
One of the headline speakers at the SITA IT Summit was very wide of the mark when he suggested that airline IT should look like the Apple AppStore.

Asia Moves Mainstream, More Consolidation in PSS
The PSS market continues to evolve, with Amadeus and Sabre making important strides. HP remains the most likely challenger to this duopoly - provided it can deliver on its commitments to American Airlines.

AA’s Next Offensive – Court Action
The Distribution Wars continue as American Airlines files suit against Travelport and Orbitz in a Texas court. At stake is nothing less than the entire GDS business model as it is currently constituted.

The DoJ Hands Airline MetaSearch to Google - for Now
The decision has finally been handed down and Google has got its way. The Department of Justice has imposed minimal conditions on the search giant's purchase of ITA Software. The shareholders of ITA have made a lot of money and the airline distribution business has seen a significant change.

Mission Accomplished – with Time to Spare
SITA has cut Air India over to its Horizon PSS well under a year after signing contracts. Sounds easy enough when stated in such simple terms but the fact that they have achieved it confirms that SITA is the past master at difficult migrations.

HP Declares its intentions for Travel
Hewlett Packard is flexing its significant muscles in the travel space. Not since the heyday of IBM and Univac in the 1970s has a general services provider made a realistic play for business in the airline and wider travel industries. With almost half of the US market in the bag HP certainly has a platform from which to build. Along with Google's intentions for ITA and a possible role for Apple somewhere down the line this represents a substantial threat to the industry specialist providers like Amadeus, Sabre and Navitaire.

Amadeus Scores for 2010
Amadeus has published its financial results for 2010 and they make very good reading for its shareholders. However we are living in interesting times and there is no room for new CEO Luis Maroto to rest on his laurels.

Amadeus Delivers a New Generation Self-Booking Tool
The travel industry is increasingly using powerful consumer electronic devices in preference to expensive industry-specific technology. Traveltainment's iPad application will probably be the first of many to tap the unique capabilities of Apple's must-have device.

The Battle of Kazakhstan
The legal tussle between Amadeus and Air Astana could have greater consequences than anyone yet appreciates. A Spanish court has decided that Amadeus may not cease service under the GDS agreement for the time being. Amadeus will probably appeal that decision but it might want to keep the case away from European courts. Contractual disputes should be settled by arbitration and that would probably be Amadeus's preference.

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