Knowing Me, Knowing You - AhHa?
British Airways and Starwood Hotels have both drawn criticism for their attempts to embellish customer data with research in non-related areas. Privacy and data security are among the hottest topics for debate in the online world of 2012. It is unlikely that BA and Starwood will be the last to attract controversy.
Inertia Rules - Not OK
Airline technology is often characterised as living in the past. The struggle the Internet community has had to implement IPV6 shows that the problems are far from unique to a single industry.
Zuckerberg's New Clothes
The forthcoming Facebook IPO has cranked up the hype cycle for social networking another couple of notches. While acknowledging the usefulness of social networks as part of an overall marcomms strategy we think that a touch of realism is also required.
Amadeus Goes Nuts in North America
Amadeus has finally made a significant sale in North America. Until now this was the biggest gap on the Amadeus map of the world but the agreement of Southwest to use Amadeus for its international business may just be the springboard that the European company has been looking for.
2012 Brings Significant Changes in the PSS Market
The first quarter has been hyperactive in the market for airline PSS - and it still has almost a month to run. More strategic changes should not be ruled out as the alignments shift among the big players.
Google Doesn't Do "Also-Ran"
Google has lost little time since acquiring ITA Software in April 2011. The first version of Google flight search was launched in September and there have been several iterations since. There is no doubt that Google has deep resources and that the ITA product was very capable when it was acquired. The question that airline strategists should now be asking is "Who can compete with Google?"
Back to the Future with Travelport
Travelport has the agency community up in arms. Is the "Agility" program a far sighted attempt to rebalance its business or a short term revenue grab ahead of another attempt at an IPO?
Amadeus Sabre’d for the New Year
Sabre ends the year with a stunning sales success in the Gulf. It is the first win of a significant network airline away from Amadeus since the shock of losing British Airways and Qantas over a decade ago. It is now clear that there is at least a two-horse race for network airline PSS. Whether that is enough for the existence of a healthy market remains to be seen.
Agilaire Equals Aircore Plus
The deal between Unisys and Hewlett-Packard to bring Aircore to market under the guise of Agilaire may be the last throw of the dice for this decade-old "newgen" system.
Active Regulators Demand Systems Flexibility
Recent cases on both sides of the Atlantic show an unprecedented level of activism on the part of regulators. More than any other industry, airlines are constrained in the ways that they present their offer to the public. This would be manageable if the goalposts remained static but in the world of changing requirements airlines need flexible systems just to be able to keep up.
Virgin America Implements Sabre PSS
The latest change to the PSS market in North America continues a trend established over the last two years.
Convergence of Mobile and Self-Service in the Airport
SITA has published its annual survey of self-service applications in the airline and airport industries.Although some details remain to be established it is clear that self-service will dominate the passenger experience for the foreseeable future.
Travelport Loan Restructuring Reflects Deeper Problems
Of all the GDS companies Travelport is the one that is most exposed to changes in the legal, technological and financial environments. The loan refinancing it has just announced will buy it a little time but that may not be enough.
BA iPad Apps Use Architecture to Good Advantage
British Airways is one of many airlines to look for benefits from the current generation of consumer products. The key to success is a robust IT architecture that allows the devices to tap into data and processes in corporate systems, some of which may be thirty years old.
Lufthansa To Sell Systems but not to the Obvious Buyer
Reports in Germany suggest that Lufthansa Group is looking to sell a majority interest in Lufthansa Systems. Although two potential buyers have been identified there could be quite a bit of maneuvering before the future of the business is decided.
Thai Agreement Boosts Amadeus in Asia Pacific – and in Star
Another big sales win for Amadeus Altea PSS secures its leading position in the Asian market - and in Star Alliance too.
Not a Shining Star in Brussels
One of the headline speakers at the SITA IT Summit was very wide of the mark when he suggested that airline IT should look like the Apple AppStore.
Asia Moves Mainstream, More Consolidation in PSS
The PSS market continues to evolve, with Amadeus and Sabre making important strides. HP remains the most likely challenger to this duopoly - provided it can deliver on its commitments to American Airlines.
AA’s Next Offensive – Court Action
The Distribution Wars continue as American Airlines files suit against Travelport and Orbitz in a Texas court. At stake is nothing less than the entire GDS business model as it is currently constituted.
The DoJ Hands Airline MetaSearch to Google - for Now
The decision has finally been handed down and Google has got its way. The Department of Justice has imposed minimal conditions on the search giant's purchase of ITA Software. The shareholders of ITA have made a lot of money and the airline distribution business has seen a significant change.
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