T2RL have been waiting for the news on the new CEO of ATPCO for some time. Rolf Purzer led the transformation of the company from fare re-distributor to positioning ATPCO such that it remains relevant in direct and indirect airline marketing and retailing through the acquisition of Route Happy and support for new techniques in revenue management. Alex Zoghlin was a founder of G2 Switchworks and Orbitz. Both companies were a little ahead of their time in terms of business model and technology. Zoghlin is truly a savvy technologist that intimately understands the challenges and constraints of the airline industry. This is a great hire by the board at ATPCO led by the Chairman and industry veteran Jerry Foran from British Airways.