Datalex has been appointed by Virgin Australia to lead its digital retailing roadmap providing its solutions; Datalex Direct, Datalex NDC, Datalex Merchandiser and Datalex Dynamic as well as its newly released Digital Configurator. This is Datalex's first major win since its dispute with Lufthansa. In 2019 Virgin Australia processed near to 25 million PBs and was brought out of voluntary administration late last year by Bain Capital. The airline is now processing around 8 million PBs per year in light of strict travel restrictions in Australia.