Now that the recovery from the pandemic is well under way, forward looking airlines are thinking about how their loyalty programme will fit into the world of Offers and Orders. Those practicing joined up thinking realise that it is no longer effective to run loyalty as a sideshow to the main business of the airline. It is increasingly an integral part of the customer journey and needs to be at the heart of commercial decision making. This report assesses the vendors offering Loyalty Management Systems in the airline space and current technology advancements in the area of loyalty.