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The Current State of Dynamic Pricing for Airlines
IT vendors and airlines are gradually rolling out different flavours of dynamic pricing approaches but it would seem there is still no consistency across the industry in terms of definitions or a solution which covers all. There is also a huge disparity in which of these capabilities enable an airline to display prices through its direct or indirect channels. The goal of this paper is to give airlines a current view on the steps that airlines can take to move from a RBD environment, as well as the vendors offering solutions in each of T2RL's defined Dynamic Pricing approaches and their market share. It focuses on air products only, more specifically right-to-fly fares and static fare families or brands.
Published: 08/05/2024
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