IT vendors and airlines are gradually rolling out different flavours of dynamic pricing approaches but it would seem there is still no consistency across the industry in terms of definitions or a solution which covers all. There is also a huge disparity in which of these capabilities enable an airline to display prices through its direct or indirect channels. The goal of this paper is to give airlines a current view on the steps that airlines can take to move from a RBD environment, as well as the vendors offering solutions in each of T2RL's defined Dynamic Pricing approaches and their market share. It focuses on air products only, more specifically right-to-fly fares and static fare families or brands.