At the IATA Offers & Orders Forum in Geneva on 18 June Hitit announced Oxygen, an airline retailing platform using native Offers and Orders. The announcement included the fact that the new system is already in live use at Pegasus Airlines.

As momentum gathers for the adoption of modern airline retailing based on Offer-Order-Settle-Deliver the shape of the future market is beginning to emerge. Established PSS market leaders Sabre and Amadeus have made the early running with commitments for their Mosaic and Nevio platforms. A number of challengers have emerged including Hitit, Accelya, PROS, Flyr, and IBS. Navitaire by Amadeus and Radixx by Sabre could arguably be added to this list. All of these vendors have announced their willingness to compete in the market for comprehensive OOSD solutions but Hitit is the first to announce not only an airline customer commitment but also that its system is already in production use.