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Blue Air Extends Partnership with Navitaire
Blue Air has reversed their decision in migrating to Hitit earlier in the year and has extended their agreement with Navitaire. Blue Air, who were a long-standing customer of Navitaire for over 10 years, processed 4.2 million PBs in 2019. T2RL is of the understanding that the airline has recently undergone changes to their workforce and shareholders and as they were considered being in financial difficulty before the coronavirus outbreak, needed to meet strict criteria to receive a limited 62 million euro government-backed rescue loan. The airline started flying again in July after being suspended for more than three months and intend on focusing on an ultra-low-cost self-service strategy flying into large European airports from Bucharest.
Published: 25/11/2020

Agreement boosts digital, personalization and ancillary revenue capabilities.

MINNEAPOLIS, MN and BUCHAREST, ROMANIA; 12 November 2020 Blue Air, Romania's largest airline by passengers carried, has extended its partnership with Navitaire, an Amadeus company. Under the terms of the agreement, Blue Air will continue to use Navitaire's New Skies digital retail reservations platform as its passenger service system (PSS) and will add Navitaire's pricing optimization and GoNow day-of-departure solutions.

Blue Air plans to expand the use of Navitaire's solutions to deliver best in class ultra-low-cost customer experience and to improve its personalization, advanced retailing, data and digital platform capabilities. New Skies allows Blue Air to offer a seamless, multichannel, digital customer experience that makes it easy to book flights and ancillary services throughout its customers journey. The airline also looks to offer an improved travel experience at the airport with Navitaire's GoNow day-of-departure system's intuitive agent application, integrated with customer self-service tools, for fast and easy passenger servicing. As with all Navitaire solutions, New Skies and GoNow are tightly integrated.

Blue Air will also take advantage of Navitaire's ancillary pricing optimization solution powered by machine learning to help customize personalization, optimize sales and enhance ancillary revenue uptake. And as Blue Air takes its next steps in its digital journey to become a more data-driven airline, Navitaire's rich, real-time data is readily accessible across all of Navitaire's integrated platforms.

With Navitaire, we have a trusted partner on our path of becoming the ultra-low-cost airline of choice in markets we serve, aligned with our strategy to expand our digital retailing capabilities and deliver best in class customer experience" said Krassimir Tanev, Chief Commercial Officer, Blue Air. We look forward to providing our customers with unrivaled digital solutions and mobile first services in the future.

Navitaire is pleased to extend our partnership with Blue Air and build on our longstanding collaboration" said David P. Evans, Navitaire CEO. Navitaire solutions have been built for digital retailing from the start and have powered the growth of many of the most successful LCCs, ULCCs and hybrid carriers around the globe today. We are proud to have our proven solutions and advanced technology support Blue Air as it strengthens its leadership in Europe.

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