Revenue Management and pricing optimisation play a fundamental part in Offer Management as the industry moves further towards retail modernisation. Moving forward, T2RL predict that 'controlling the offer' will become the main playing field for vendors to compete for the majority of airline IT spend. This report highlights the key vendors in this area by market share, key airline migrations in 2022 and 2023 to date, plus an insight into opportunities and challenges in the area of Offer Management.