This is the sixth edition of T2RL's report on the market for online direct passengers, specifically those sold via an airline internet booking engine (IBE). This edition, published in April 2026, describes the state of the market using current contract data together with passenger volume information for 2024 and projected figures for the full year 2025.

T2RL estimates that in 2025, as a proportion of all airline sales, approximately 50% of passengers were sold via online B2C channels. This share has remained largely stable since 2022, when it stood at 51%, with only minor variations in 2023 (50%) and 2024 (51%). Download to read the full 50 page report.