In 2022 the global market remained unsettled with the pandemic still causing ripple effects on overall passenger numbers. Corporate bookings remained low in comparison to 2019 and travel restrictions suppressed volumes in markets such as China. One particular trend that may not return 'back to normal' is the shift in airlines' bookings transacted via their direct channels. This report takes a deeper dive into our distribution split data and the trends we have been seeing in this space, including how many passengers are sold via the GDS, airline's websites and mobile apps, host direct, call centre, tour operators and other third party channels.