Hitit Joins the OOSD Fray
At the IATA Offers & Orders Forum in Geneva on 18 June Hitit announced Oxygen, an airline retailing platform using native Offers and Orders. The announcement included the fact that the new system is already in live use at Pegasus Airlines.
As momentum gathers for the adoption of modern airline retailing based on Offer-Order-Settle-Deliver the shape of the future market is beginning to emerge. Established PSS market leaders Sabre and Amadeus have made the early running with commitments for their Mosaic and Nevio platforms. A number of challengers have emerged including Hitit, Accelya, PROS, Flyr, and IBS. Navitaire by Amadeus and Radixx by Sabre could arguably be added to this list. All of these vendors have announced their willingness to compete in the market for comprehensive OOSD solutions but Hitit is the first to announce not only an airline customer commitment but also that its system is already in production use.
24/06/2025
Hitit announce Hitit Oxygen, their new Offer Order Retailing Platform
Turkish software vendor Hitit have announced Hitit Oxygen, claimed to be a groundbreaking airline retailing platform developed in line with IATA's Modern Airline Retailing (MAR) standards.
"Hitit Oxygen marks the largest live implementation of Offers and Orders in the industry to date and represents a major step in enabling airlines to transform their operations through omnichannel retailing, dynamic pricing, and data-driven personalization."
20/06/2025
Sabre and Coforge Commit to the Future
Sabre and Coforge announced on March 4 that they have entered into an agreement that will allow Sabre to accelerate development and deployment of leading-edge technology. The Economic Times of India reports that the contract is worth $1.56 Bn over 13 years.
07/03/2025
Lufthansa Group and PROS Expand Partnership in Dynamic Pricing
PROS Holdings, Inc. has announced that it deepened its partnership with Lufthansa
Group in delivering advanced Dynamic Pricing capabilities with the Group's expanded
use of PROS Request-Specific Pricing and adoption of PROS Dynamic Ancillary Pricing. We provide a brief analysis and speculation.
05/02/2025
Challenges to Growth - Business Almost as Usual
This is T2RL's annual assessment of the outlook for the airline industry with particular emphasis on information
technology. The establishment of this report was a response to the crisis brought on by the Covid 19 pandemic
but it is increasingly clear that there are many other strategic challenges that impact airlines' business plans and the technology they adopt.
13/01/2025
American and Sabre Don't Divorce - Again
American Airlines and Sabre have finally settled a long-running legal case. Shortly afterwards they announced a renewal of their technology partnership. T2RL believes that that the latter move was completely inevitable. For the next few years at least they need each other.
11/12/2024
Qantas Moves the Goalposts - A Bit
Qantas has announced a new distribution strategy for travel agency bookings. Despite over-exited comments in some quarters it is a logical progression.
29/11/2024
Accelya Launches its Comprehensive OOSD Solution
Accelya has announced FLX ONE, a comprehensive solution that sees it join an exclusive club of vendors able to offer airlines a full spectrum capability in modern airline retailing.
01/11/2024
IBM and Flyr to Join Forces on OOSD
An announcement by IBM opens up the possibility of a new and powerful force in airline commercial technology.
03/10/2024
CitizenPlane: A New Name in OOSD for Smaller Airlines
With the acquisition of TTI, CitizenPlane has become a new entrant in the market for OOSD. TTI has historically focussed on smaller carriers so this may represent a way in to the new technologies for airlines in tiers 3 and 4.
02/10/2024
Sabre Announces its Mosaic Launch Customer
At T2RLEngage Sabre announced that Virgin Australia will be the launch customer for its Mosaic Offer/Order System.
01/10/2024
Air Macau Adopts Datalex Offer Management
Veteran technology provider Datalex wins new business, announces a new product line and secures new working capital. All in three days.
30/09/2024
Delivery in an Order Management World
This report written by T2RL, in collaboration with Ink Innovation, describes a new approach to delivery for airlines that are modernising their commercial technology along Offer, Order, Settle, Deliver structure.
03/09/2024
SAP Reduces Commitment to OOSD
In a briefing to T2RL on 13 August 2024 SAP confirmed that it will no longer offer a full-spectrum solution for Offer/Order/Settle/Deliver. It stressed that it remains committed to serving the airline industry and will concentrate on its strengths in Customer Management and Financial Management. This report analyses what this means for the market.
14/08/2024
Protection from a CrowdStrike
On 19 July 2024, IT security vendor CrowdStrike released a software update to its
vulnerability scanner, Falcon Sensor. The update was flawed and resulted in around
8.5 million computers running Microsoft Windows being disabled. The impact was felt
across many industries including airlines and airports. This report looks into how this affected airlines and what could they do in the future to mitigate risk from similar incidents.
13/08/2024
NDC is here to Stay
NDC is certainly here to stay. As 2024 progresses we're starting to see the number of NDC bookings increase. T2RL estimates that the total market for NDC bookings in 2022 was around 85 million or 3% of the total passenger market with this expected to have grown by over 60% in 2023 and further still in 2024. Top tier airlines have set the pace and established many of the necessary processes, laying the foundations on which other, smaller airlines may now build their NDC strategies.
19/06/2024
American Airlines Makes a U Turn
As the dust settles on Vasu Raja's departure from American Airlines we consider the implications for the wider adoption of modern airline distribution.
08/06/2024
Delta Air Lines Partners with Accelya for NDC Technology
Delta Air Lines Partners with Accelya for NDC Technology
09/05/2024
British Airways backs Amadeus Nevio
On 16th April 2024 British Airways and Amadeus announced that British Airways has selected Amadeus as its technology partner and Amadeus Nevio, 'a new portfolio of modular solutions built on open and AI technology, to deliver the airline's Offer and Order strategic goals'. This First View analyses this announcement and what it means for the two players as well as the industry at large.
17/04/2024
Consolidation in the TMC Space
GBT's acquisition of CWT creates the biggest TMC but structural changes in the market may have more long-term impact.
27/03/2024
Page 1 out of 14
| Page | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | Next |
|---|