Revenue Management and pricing optimisation play a fundamental part in Offer Management as the industry moves further towards retail modernisation. Moving forward, T2RL predict that 'controlling the offer' will become the main playing field for vendors to compete for the majority of airline IT spend. This report highlights the key vendors in this area by market share, key airline migrations in 2022 and 2023 to date, plus an insight into opportunities and challenges in the area of Offer Management.

FLYR Labs has announced it has acquired the offer and order management provider Pribas for an undisclosed amount. Pribas, a Germany based 'alternative PSS provider' launched its platform, AirBroker ONE in 2018 which is purely based on the newer technology principles of NDC and ONE Order. The Norwegian LCC, Flyr (not to be confused with FLYR Labs) was Pribas's first customer to fully complete a booking solely using the new reservation/offer and order management platform. This is a major move for FLYR Labs, clearly entering the PSS market when airlines are actively looking to develop their order management capabilities and put less dependency on traditional PSS technology. T2RL has written more about increased competition in the PSS space in its First View.

This webinar from 5th April joins Bert Craven, Dieter Westermann and Ian Luck who discuss the different types of 'dynamics' in the industry and what airlines should think about when rolling out these capabilities.

This report draws upon a survey amongst airlines to gather feedback on what dynamic pricing capabilities airlines have in place today, what they have planned in the near future and some of questions that need to be asked before rolling out such technology.